The Tech Partner Playbook Live Call
for VARs, MSPs, ISVs, SIs, Implementation Partners, etc.
How Tech Partners Can Drive Their Own Pipeline
... without waiting for referrals, word of mouth, or relying on their big tech vendor for leads.
Andrew Schultz
Tuesday, July 15th, 2025
3 - 4 PM Eastern
12 - 1 PM Pacific
Don't Lose Ground to a Competitor Who Learned What You Missed.
Register Now.
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Every Week, Tech Partner Playbook Live brings you marketing strategies most tech partners don't know about and aren't using.
Discover what's working outside your channel, so you can dominate inside it.
Most Tech Partners have messaging and marketing that's like asking people to down a bowl of uncooked, ungarnished oatmeal.
Good marketing is like offering them a bowl of ice cream.
The governing principle in lead generation is this:
Getting a lead is ALWAYS an impulse decision.
Unfortunately, firms rarely understand how to trigger the impulse.
Your client's journey to becoming a customer runs through a series of micro-decisions.
This is why Tech Partner marketing so often fails:
The early decisions in this journey are made impulsively. When there's NOTHING that would induce people to make an impulse decision...
There are no leads.
This session of Tech Partner Playbook Live will teach you how to offer your prospects ice cream...
So they will impulsively (and consistently) enter your lead funnel and become converted to your firm and your services.
What You'll Walk Away With:
The #1 Messaging Mistake
...that keeps Tech Partners dependent on word of mouth and referrals
How to Trigger Impulse Decisions in Your Prospects
...and why this is the key to generating leads and converting them into pipeline
Why Your Vendor's Content is Holding You Back
...and what to say instead
About Andrew Schultz
Hi, I'm Andrew. I spent years of my career working at large and small technology partner firms, and at Microsoft, where about half of my focus was on helping channel partners succeed.
It wasn't until I left the industry and learned how marketing worked in other spaces that I realized how bad the marketing was in large technology channels.
Are you tired of marketing that costs money but can't prove it made a difference in pipeline and revenue? This call is for you.
I learned what I'll teach you from one of the best marketers in the world. I've scripted webinars that generated ~ $55K of revenue in a single hour, and email sequences that booked stuck leads into sales calls that generated $300K of revenue in a single month. For the scale of these businesses, these were massive results.
This free workshop is my offer to bring superior marketing results back to the industry I grew up in - technology consulting partners.
Can't wait to see you on the call.
If you’ve ever wondered why marketing works for others - but never for you - this session will open your eyes.
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